Meet the SelfFull Team
Anya Smith
Founder and CEO
Anya Smith is a founder, systems thinker, and former tech leader with a passion for building tools that feel as human as the people they’re designed for. With a background spanning Meta, Amazon, and Booking.com, and two grad degrees earned while parenting three kids, she’s no stranger to complex growth journeys. Through SelfFull, she’s reimagining coaching tech that blends real human connection with smart, simple AI. Her work is grounded in one belief: inner foundations shape outer success. She’s all in on building with purpose, serving her community, and making personal growth feel personal again.
Earl Talbot
Chief Revenue Officer
I work with people and organisations at turning points and those moments when growth, change, or challenge makes it clear that the old way won’t work anymore. For more than twenty years, I’ve coached founders, leaders, and purpose-driven teams to reconnect with their values, navigate uncertainty, and create results that feel both successful and meaningful.At SelfFull, I bring that same spirit into how we grow as a company. I lead sales, partnerships, customer success, and strategy with a focus on alignment and impact. For me, revenue isn’t just about numbers. It’s about building relationships, creating value that lasts, and making sure
Gavin Fox
Chief Technology Officer
Life-long technologist and problem solving nerd. Lover of learning, experiences, and trying new things
Satvik Bhungaliya
Software Developer
I’m passionate about creating technology that makes a difference in people’s lives. At SelfFull, I focus on building reliable, user-friendly solutions that empower coaches and clients to grow together. With a background in app development and a keen interest in problem-solving, I love turning ideas into tools that help people reach their goals.
Artem Chernevskiy
Head of AI
Microsoft Most Valuable Professional (MVP) Azure AI Platform / More than 20 years of experience in IT, including a PTS Group Manager position for Microsoft, owning IT startups, and managing over 50 large IT projects for international companies.
Isabel Okotete
Executive Assistant
Isabel is the Executive Assistant supporting Anya and the SelfFull team, helping everything run smoothly behind the scenes. She keeps schedules flowing and makes sure no detail slips through the cracks, creating space for the team to focus on their best work. When she’s not keeping things organized, you’ll probably find her curled up with a good fictional book.
Meet the SelfFull Team
Anya Smith
Founder and CEO
Isabel is the Executive Assistant supporting Anya and the SelfFull team, helping everything run smoothly behind the scenes. She keeps schedules flowing and makes sure no detail slips through the cracks, creating space for the team to focus on their best work. When she’s not keeping things organized, you’ll probably find her curled up with a good fictional book.
Anya Smith is a founder, systems thinker, and former tech leader with a passion for building tools that feel as human as the people they’re designed for. With a background spanning Meta, Amazon, and Booking.com, and two grad degrees earned while parenting three kids, she’s no stranger to complex growth journeys. Through SelfFull, she’s reimagining coaching tech that blends real human connection with smart, simple AI. Her work is grounded in one belief: inner foundations shape outer success. She’s all in on building with purpose, serving her community, and making personal growth feel personal again.
Earl Talbot
Chief Revenue Officer
I work with people and organisations at turning points and those moments when growth, change, or challenge makes it clear that the old way won’t work anymore. For more than twenty years, I’ve coached founders, leaders, and purpose-driven teams to reconnect with their values, navigate uncertainty, and create results that feel both successful and meaningful.At SelfFull, I bring that same spirit into how we grow as a company. I lead sales, partnerships, customer success, and strategy with a focus on alignment and impact. For me, revenue isn’t just about numbers. It’s about building relationships, creating value that lasts, and making sure
Gavin Fox
Chief Technology Officer
Life-long technologist and problem solving nerd. Lover of learning, experiences, and trying new things
Artem Chernevskiy
Head of AI
Microsoft Most Valuable Professional (MVP) Azure AI Platform / More than 20 years of experience in IT, including a PTS Group Manager position for Microsoft, owning IT startups, and managing over 50 large IT projects for international companies.
Satvik Bhungaliya
Software Developer
I’m passionate about creating technology that makes a difference in people’s lives. At SelfFull, I focus on building reliable, user-friendly solutions that empower coaches and clients to grow together. With a background in app development and a keen interest in problem-solving, I love turning ideas into tools that help people reach their goals.
Isabel Okotete
Executive Assistant
Isabel is the Executive Assistant supporting Anya and the SelfFull team, helping everything run smoothly behind the scenes. She keeps schedules flowing and makes sure no detail slips through the cracks, creating space for the team to focus on their best work. When she’s not keeping things organized, you’ll probably find her curled up with a good fictional book.
